RSPCA Cymru has launched its “most important campaign in a generation”, which aims to transform modern-day society’s treatment of animals for generations to come.
Generation Kind is the RSPCA’s ambitious new programme, teaching children empathy and respect for animals, with the aim of preventing cruelty and neglect in the future.
The scheme’s launch comes amid the changing way children are being exposed to images of animal abuse through social media. RSPCA Cymru has revealed that more than 300 instances* of … Continue reading…